Beyond the Basics: Social Media Nonprofit Best Practices

Are You Ready to Level Up your Nonprofit’s Social Media Impact?

Join MWNN for a hands-on seminar designed for nonprofit leaders, staff, and volunteers managing their organization’s social media presence. Social media is more than just posting updates—it’s a vital tool for building community, raising awareness, and driving support for your cause.

Led by our local MetroWest digital marketing expert Shannon Giordano, Principal, Serendipity Social Media and Chief Marketing Officer at LRobInspires, this workshop will help you move beyond the basics and develop a results-driven approach that supports your organization’s outreach goals.

What You’ll Learn:

✅ Know Your Audience: Identify and understand your constituents to create content that resonates and drives action.

✅ Platform Power: Explore the strengths of platforms like Facebook, Instagram, LinkedIn, and others to determine where your message will thrive.

✅ Grow & Engage: Learn proven tactics to grow your followers and boost your engagement with your content.

✅ Smart Strategies: Dive into intermediate-level skills, including social media advertising, A/B testing, and performance tracking to ensure your efforts are effective and efficient.

✅ Connect & Collaborate: Engage with fellow nonprofit professionals, exchange ideas, and build valuable relationships to strengthen your organization’s network.

Who Should Attend:

✅ This session is perfect for anyone responsible for social media in a nonprofit, community group, or grassroots organization—whether you’re a one-person communications team or part of a larger staff.

✅ Social media users of all experience levels will benefit, as the strategies and discussions will span a range of complexities—from easy to execute tips to more advanced techniques.

Webinar Details:

This will be an interactive workshop including smaller breakout sessions, interactive exercises, ample time for questions and opportunity to connect with other attendees. Attendees will receive the webinar recording, handouts and templates. 

Our goal is for all our programs and events to be welcoming and accessible. Please note on your registration any specific needs and email us if you have questions at [email protected].

Program Cost:

  • $30.00/registration for smaller organizations with annual budget under $150,000
  • $40.00/registration for larger-sized organizations with annual budget over $150,000

*Please reach out to us to discuss any barriers to attendance

Our Presenter:

Shannon Giordano has an expansive career spanning all facets of marketing and communications, from leading roles at major corporations like Fidelity Investments to working closely with community nonprofits. Today, she is the Founder of Serendipity Social Media, a company she created to support entrepreneurs and women-led businesses in expanding their digital presence. Shannon also serves as Chief Marketing Officer for LRobInspires, a marketing agency based in Holliston, focused on strengthening nonprofits and purpose-driven organizations through strategic marketing support.

https://lp.constantcontactpages.com/ev/reg/k9w9byr