Lunch and Learn: Rock Your Year End Appeal: Best Practices to Improve Responses & Raise More Money

Using direct mail examples supported by performance data from dozens of appeals from many organizations, you will learn the best methods to engage donors and motivate giving:
-Donor-centric writing
-Using segmentation
-Fundraising letter and envelope design
-Effective, donor friendly reply card features
-Asking each donor for the right amount
-ROI on soliciting lapsed donors
-When to mail and email
-Performance and cost benchmarks

Gary Henricksen, Direct Response Fundraising Coach, Five Maples Development, has 25 years of industrial marketing experience & 15 years of direct mail fundraising coaching/analysis. He is a former AFP-NNE board member, frequent lecturer on direct mail fundraiser and has served on multiple nonprofit and private Boards.

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